Negotiation Guide
Opening Offer
$38,888
Fair Price
$40,388
Walk Away Above
$42,354
- • Recent buyers paid ~$3,839 below MSRP
- • Sitting 75 days (avg 41) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$39,888
Est. Invoice$41,218
Holdback (est.)$1,330
MSRP (Sticker)$44,320
Asking Price$40,820
Markup-$3,500
Est. Dealer Margin on This Car$932
Percentile89% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold6571
Avg Markup-$3,839
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory81 vehicles
Avg Markup (All Models)-$1,796
Avg Markup (Explorer)-$3,292
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,824
Price History
Jul 9, 2026$43,320 → $40,320(-$3,000)
Aug 6, 2026$40,320 → $41,320(+$1,000)
Aug 20, 2026$41,320 → $40,820(-$500)
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