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Deal Sheet: 2026 Explorer Active
Palm Springs Ford · Cathedral City, CA · VIN: 1FMUK7DH4TGA13197
This Is Already a Great Deal
Opening Offer
$41,923
Asking Price
$43,025
Max Price
$43,025
- • Recent buyers paid ~$1,243 below MSRP
- • Sitting 28 days (avg 18) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,501 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$41,423
Est. Invoice$42,803
Holdback (est.)$1,381
MSRP (Sticker)$46,025
Asking Price$43,025
Markup-$3,000
Est. Dealer Margin on This Car$1,603
Percentile3% of inventory is priced lower
Days on Lot28 days
What Others Paid (Last 30 Days)
Cars Sold5165
Avg Markup-$1,243
Median Markup-$1,000
Best Deal-$2,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell18 days
Dealer Profile
Inventory190 vehicles
Avg Markup (All Models)-$500
Avg Markup (Explorer)-$3,000
% Below MSRP84%
Avg Days to Sell20 days
Avg Sold Markup-$339
Price History
Jul 4, 2026$44,025 → $43,025(-$1,000)
Cheaper Explorer Active Inventory
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-$3,500$41,2800d
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Gosch Ford of TemeculaTemecula, CA
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