Deal Sheet: 2026 Explorer Active

Long-Lewis of the River Region, Inc. · Prattville, AL · VIN: 1FMUK7DH3TGC45693

Negotiation Guide

Opening Offer

$41,081

Fair Price

$42,581

Walk Away Above

$44,500

• Recent buyers paid ~$3,839 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$41,778

Est. Invoice$43,171

Holdback (est.)$1,393

MSRP (Sticker)$46,420

Asking Price$42,920

Markup-$3,500

Est. Dealer Margin on This Car$1,142

Percentile89% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory211 vehicles

Avg Markup (All Models)-$2,023

Avg Markup (Explorer)-$3,308

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,736

Price History

Aug 6, 2026$42,420 → $43,420(+$1,000)

Aug 20, 2026$43,420 → $42,920(-$500)

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