Deal Sheet: 2026 Explorer Active

North Country Ford · Arab, AL · VIN: 1FMUK7DH3TGC39201

Negotiation Guide

Opening Offer

$40,881

Fair Price

$42,381

Walk Away Above

$44,300

• Recent buyers paid ~$3,839 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$41,598

Est. Invoice$42,985

Holdback (est.)$1,387

MSRP (Sticker)$46,220

Asking Price$42,720

Markup-$3,500

Est. Dealer Margin on This Car$1,122

Percentile89% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory136 vehicles

Avg Markup (All Models)-$2,358

Avg Markup (Explorer)-$3,480

% Below MSRP100%

Avg Days to Sell43 days

Avg Sold Markup-$2,442

Price History

Aug 6, 2026$42,220 → $43,220(+$1,000)

Aug 20, 2026$43,220 → $42,720(-$500)

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