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Deal Sheet: 2026 Explorer Active

Ken Grody Ford - Carlsbad · Carlsbad, CA · VIN: 1FMUK7DH3TGC10944

Negotiation Guide

Opening Offer
$40,382
Fair Price
$41,882
Walk Away Above
$43,931
  • Recent buyers paid ~$3,839 below MSRP
  • Sitting 74 days (avg 41) — extra leverage
  • Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$41,382
Est. Invoice$42,761
Holdback (est.)$1,379
MSRP (Sticker)$45,980
Asking Price$41,980
Markup-$4,000
Est. Dealer Margin on This Car$598
Percentile5% of inventory is priced lower
Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold6571
Avg Markup-$3,839
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days

Dealer Profile

Inventory383 vehicles
Avg Markup (All Models)-$2,072
Avg Markup (Explorer)-$3,885
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$2,061

Price History

Jul 4, 2026$43,980$42,980(-$1,000)
Jul 9, 2026$42,980$41,980(-$1,000)
Aug 6, 2026$41,980$42,980(+$1,000)
Aug 20, 2026$42,980$41,980(-$1,000)