Negotiation Guide
Opening Offer
$39,973
Fair Price
$41,473
Walk Away Above
$43,499
- • Recent buyers paid ~$3,839 below MSRP
- • Sitting 74 days (avg 41) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$40,973
Est. Invoice$42,338
Holdback (est.)$1,366
MSRP (Sticker)$45,525
Asking Price$41,525
Markup-$4,000
Est. Dealer Margin on This Car$553
Percentile5% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold6571
Avg Markup-$3,839
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory418 vehicles
Avg Markup (All Models)-$2,344
Avg Markup (Explorer)-$3,788
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$1,767
Price History
Jul 9, 2026$42,525 → $41,525(-$1,000)
Aug 6, 2026$41,525 → $42,525(+$1,000)
Aug 20, 2026$42,525 → $41,525(-$1,000)
Cheaper Explorer Active Inventory
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