This Is Already a Great Deal
Opening Offer
$39,002
Asking Price
$38,780
Max Price
$38,780
- • Recent buyers paid ~$3,839 below MSRP
- • Sitting 74 days (avg 41) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $222 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$38,502
Est. Invoice$39,785
Holdback (est.)$1,283
MSRP (Sticker)$42,780
Asking Price$38,780
Markup-$4,000
Est. Dealer Margin on This Car$278
Percentile5% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold6571
Avg Markup-$3,839
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory274 vehicles
Avg Markup (All Models)-$2,629
Avg Markup (Explorer)-$3,929
% Below MSRP98%
Avg Days to Sell39 days
Avg Sold Markup-$1,695
Price History
Jul 4, 2026$40,780 → $39,780(-$1,000)
Jul 9, 2026$39,780 → $38,780(-$1,000)
Aug 6, 2026$38,780 → $39,780(+$1,000)
Aug 20, 2026$39,780 → $38,780(-$1,000)
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