Deal Sheet: 2026 Explorer Active

Chula Vista Ford · Chula Vista, CA · VIN: 1FMUK7DH3TGB48459

Negotiation Guide

Opening Offer

$40,934

Fair Price

$42,434

Walk Away Above

$44,507

• Recent buyers paid ~$3,839 below MSRP
• Sitting 68 days (avg 41) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$41,922

Est. Invoice$43,319

Holdback (est.)$1,397

MSRP (Sticker)$46,580

Asking Price$42,580

Markup-$4,000

Est. Dealer Margin on This Car$658

Percentile5% of inventory is priced lower

Days on Lot68 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory157 vehicles

Avg Markup (All Models)-$2,709

Avg Markup (Explorer)-$4,000

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$1,628

Price History

Jul 4, 2026$44,580 → $43,580(-$1,000)

Jul 9, 2026$43,580 → $42,580(-$1,000)

Aug 6, 2026$42,580 → $43,580(+$1,000)

Aug 20, 2026$43,580 → $42,580(-$1,000)

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