Deal Sheet: 2026 Explorer Active

Riverside Ford · Macon, GA · VIN: 1FMUK7DH3TGB01982

Negotiation Guide

Opening Offer

$40,393

Fair Price

$41,893

Walk Away Above

$43,909

• Recent buyers paid ~$4,032 below MSRP

Price Breakdown

Est. Dealer Cost$41,333

Est. Invoice$42,710

Holdback (est.)$1,378

MSRP (Sticker)$45,925

Asking Price$42,425

Markup-$3,500

Est. Dealer Margin on This Car$1,093

Percentile43% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold5266

Avg Markup-$4,032

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory156 vehicles

Avg Markup (All Models)-$615

Avg Markup (Explorer)-$3,111

% Below MSRP81%

Avg Days to Sell28 days

Avg Sold Markup-$1,498

Cheaper Explorer Active Inventory

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