Deal Sheet: 2026 Explorer Active

Gwinnett Place Ford · Duluth, GA · VIN: 1FMUK7DH2TGC50349

Negotiation Guide

Opening Offer

$41,381

Fair Price

$42,881

Walk Away Above

$44,800

• Recent buyers paid ~$3,839 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$42,048

Est. Invoice$43,450

Holdback (est.)$1,402

MSRP (Sticker)$46,720

Asking Price$43,220

Markup-$3,500

Est. Dealer Margin on This Car$1,172

Percentile89% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory261 vehicles

Avg Markup (All Models)-$2,299

Avg Markup (Explorer)-$3,244

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$2,117

Price History

Aug 6, 2026$42,720 → $43,720(+$1,000)

Aug 20, 2026$43,720 → $43,220(-$500)

Cheaper Explorer Active Inventory

Central FordSouth Gate, CA

-$4,000$38,87510d

South Bay Ford LincolnHawthorne, CA

-$4,000$41,68510d

South Bay Ford LincolnHawthorne, CA

-$4,000$42,02010d

Norm Reeves Ford LincolnCerritos, CA

-$4,000$38,38010d

Galpin FordNorth Hills, CA

-$4,000$42,72510d

Lithia Ford Idaho FallsIdaho Falls, ID

-$4,000$45,77510d

Honolulu FordHonolulu, HI

-$4,000$38,38010d

Ken Grody Ford - RedlandsRedlands, CA

-$4,000$39,17522d

South Bay Ford LincolnHawthorne, CA

-$4,000$42,32014d

South Bay Ford LincolnHawthorne, CA

-$4,000$41,52514d