Deal Sheet: 2026 Explorer Active

Kirk Brothers Ford, LLC · Greenwood, MS · VIN: 1FMUK7DH2TGC48701

Negotiation Guide

Opening Offer

$41,643

Fair Price

$43,143

Walk Away Above

$45,159

• Recent buyers paid ~$4,032 below MSRP

Price Breakdown

Est. Dealer Cost$42,458

Est. Invoice$43,873

Holdback (est.)$1,415

MSRP (Sticker)$47,175

Asking Price$43,675

Markup-$3,500

Est. Dealer Margin on This Car$1,218

Percentile43% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold5266

Avg Markup-$4,032

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory57 vehicles

Avg Markup (All Models)-$2,167

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$2,270

Price History

Aug 6, 2026$42,675 → $43,675(+$1,000)

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