Negotiation Guide
Opening Offer
$41,820
Fair Price
$43,320
Walk Away Above
$45,342
- • Recent buyers paid ~$4,045 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,629
Est. Invoice$44,049
Holdback (est.)$1,421
MSRP (Sticker)$47,365
Asking Price$43,365
Markup-$4,000
Est. Dealer Margin on This Car$737
Percentile2% of inventory is priced lower
Days on Lot4 days
What Others Paid (Last 30 Days)
Cars Sold5958
Avg Markup-$4,045
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory255 vehicles
Avg Markup (All Models)-$2,063
Avg Markup (Explorer)-$2,978
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,939
Price History
Aug 15, 2026$43,865 → $43,365(-$500)
Cheaper Explorer Active Inventory
Platinum FordTerrell, TX
-$4,500$37,88018d
Clement FordWentzville, MO
-$4,500$46,42018d
Kightlinger Motors, Inc.Coudersport, PA
-$4,500$46,06071d
Morlan Ford-LincolnSikeston, MO
-$4,000$44,9207d
Lithia Ford Idaho FallsIdaho Falls, ID
-$4,000$45,7757d
Auffenberg Ford North, Inc.O'Fallon, IL
-$4,000$46,37010d
Chaparral Ford, Inc.Devine, TX
-$4,000$41,52518d
Stivers FordWaukee, IA
-$4,000$45,66532d
AutoNation Ford FriscoFrisco, TX
-$4,000$39,27510d
Grapevine Ford LincolnGrapevine, TX
-$4,000$42,42010d