Deal Sheet: 2026 Explorer Active

Don Franklin Hardin County Ford · Radcliff, KY · VIN: 1FMUK7DH2TGC04651

Negotiation Guide

Opening Offer

$41,951

Fair Price

$43,451

Walk Away Above

$45,370

• Recent buyers paid ~$3,839 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$42,561

Est. Invoice$43,980

Holdback (est.)$1,419

MSRP (Sticker)$47,290

Asking Price$43,790

Markup-$3,500

Est. Dealer Margin on This Car$1,229

Percentile89% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory39 vehicles

Avg Markup (All Models)-$2,179

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell43 days

Avg Sold Markup-$1,913

Price History

Aug 6, 2026$43,290 → $44,290(+$1,000)

Aug 20, 2026$44,290 → $43,790(-$500)

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