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Deal Sheet: 2026 Explorer Active
El Cajon Ford · El Cajon, CA · VIN: 1FMUK7DH2TGB71389
Negotiation Guide
Opening Offer
$40,423
Fair Price
$41,923
Walk Away Above
$43,974
- • Recent buyers paid ~$3,839 below MSRP
- • Sitting 74 days (avg 41) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$41,423
Est. Invoice$42,803
Holdback (est.)$1,381
MSRP (Sticker)$46,025
Asking Price$42,025
Markup-$4,000
Est. Dealer Margin on This Car$603
Percentile5% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold6571
Avg Markup-$3,839
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory184 vehicles
Avg Markup (All Models)-$2,477
Avg Markup (Explorer)-$3,800
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,437
Price History
Jul 4, 2026$44,025 → $43,025(-$1,000)
Jul 9, 2026$43,025 → $42,025(-$1,000)
Aug 6, 2026$42,025 → $43,025(+$1,000)
Aug 20, 2026$43,025 → $42,025(-$1,000)
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