Deal Sheet: 2026 Explorer Active

Tidelands Ford · Pawleys Island, SC · VIN: 1FMUK7DH1TGC46681

Negotiation Guide

Opening Offer

$42,781

Fair Price

$44,281

Walk Away Above

$46,200

• Recent buyers paid ~$3,839 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$43,308

Est. Invoice$44,752

Holdback (est.)$1,444

MSRP (Sticker)$48,120

Asking Price$44,620

Markup-$3,500

Est. Dealer Margin on This Car$1,312

Percentile89% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory102 vehicles

Avg Markup (All Models)-$2,012

Avg Markup (Explorer)-$3,361

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,369

Price History

Aug 6, 2026$44,120 → $45,120(+$1,000)

Aug 20, 2026$45,120 → $44,620(-$500)

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