Deal Sheet: 2026 Explorer Active

Marler Ford Company, LLC. · Dry Prong, LA · VIN: 1FMUK7DH1TGC45000

Negotiation Guide

Opening Offer

$41,091

Fair Price

$42,591

Walk Away Above

$44,510

• Recent buyers paid ~$3,839 below MSRP

Price Breakdown

Est. Dealer Cost$41,787

Est. Invoice$43,180

Holdback (est.)$1,393

MSRP (Sticker)$46,430

Asking Price$42,930

Markup-$3,500

Est. Dealer Margin on This Car$1,143

Percentile89% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory59 vehicles

Avg Markup (All Models)-$2,055

Avg Markup (Explorer)-$3,111

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,761

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