Deal Sheet: 2026 Explorer Active

Ed Sherling Ford, Inc. · Enterprise, AL · VIN: 1FMUK7DH1TGC35597

Negotiation Guide

Opening Offer

$41,996

Fair Price

$43,496

Walk Away Above

$45,415

• Recent buyers paid ~$3,839 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$42,602

Est. Invoice$44,022

Holdback (est.)$1,420

MSRP (Sticker)$47,335

Asking Price$43,835

Markup-$3,500

Est. Dealer Margin on This Car$1,234

Percentile89% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory37 vehicles

Avg Markup (All Models)-$2,358

Avg Markup (Explorer)-$3,136

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$2,796

Price History

Aug 20, 2026$44,335 → $43,835(-$500)

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