Deal Sheet: 2026 Explorer Active

North Country Ford of Jasper · Jasper, AL · VIN: 1FMUK7DH1TGC22171

Negotiation Guide

Opening Offer

$37,813

Fair Price

$39,313

Walk Away Above

$41,219

• Recent buyers paid ~$3,839 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,813

Est. Invoice$40,106

Holdback (est.)$1,294

MSRP (Sticker)$43,125

Asking Price$39,625

Markup-$3,500

Est. Dealer Margin on This Car$813

Percentile89% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory71 vehicles

Avg Markup (All Models)-$2,268

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$2,419

Price History

Aug 6, 2026$39,125 → $40,125(+$1,000)

Aug 20, 2026$40,125 → $39,625(-$500)

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