Negotiation Guide
Opening Offer
$40,886
Fair Price
$42,386
Walk Away Above
$44,463
- • Recent buyers paid ~$3,839 below MSRP
- • Sitting 74 days (avg 41) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$41,886
Est. Invoice$43,282
Holdback (est.)$1,396
MSRP (Sticker)$46,540
Asking Price$42,540
Markup-$4,000
Est. Dealer Margin on This Car$654
Percentile5% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold6571
Avg Markup-$3,839
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory179 vehicles
Avg Markup (All Models)-$2,049
Avg Markup (Explorer)-$4,000
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,708
Price History
Jul 4, 2026$44,540 → $43,540(-$1,000)
Jul 9, 2026$43,540 → $42,540(-$1,000)
Aug 6, 2026$42,540 → $43,540(+$1,000)
Aug 20, 2026$43,540 → $42,540(-$1,000)
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