This Is Already a Great Deal
Opening Offer
$42,386
Asking Price
$43,540
Max Price
$43,540
- • Recent buyers paid ~$1,243 below MSRP
- • Sitting 28 days (avg 18) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,498 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$41,886
Est. Invoice$43,282
Holdback (est.)$1,396
MSRP (Sticker)$46,540
Asking Price$43,540
Markup-$3,000
Est. Dealer Margin on This Car$1,654
Percentile3% of inventory is priced lower
Days on Lot28 days
What Others Paid (Last 30 Days)
Cars Sold5165
Avg Markup-$1,243
Median Markup-$1,000
Best Deal-$2,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell18 days
Dealer Profile
Inventory150 vehicles
Avg Markup (All Models)-$990
Avg Markup (Explorer)-$3,000
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$769
Price History
Jul 4, 2026$44,540 → $43,540(-$1,000)
Cheaper Explorer Active Inventory
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-$3,000$47,20528d
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Ken Grody Ford - CarlsbadCarlsbad, CA
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