Negotiation Guide
Opening Offer
$41,458
Fair Price
$42,958
Walk Away Above
$45,066
- • Recent buyers paid ~$3,839 below MSRP
- • Sitting 74 days (avg 41) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,458
Est. Invoice$43,873
Holdback (est.)$1,415
MSRP (Sticker)$47,175
Asking Price$43,175
Markup-$4,000
Est. Dealer Margin on This Car$718
Percentile5% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold6571
Avg Markup-$3,839
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory274 vehicles
Avg Markup (All Models)-$2,629
Avg Markup (Explorer)-$3,929
% Below MSRP98%
Avg Days to Sell39 days
Avg Sold Markup-$1,695
Price History
Jul 4, 2026$45,175 → $44,175(-$1,000)
Jul 9, 2026$44,175 → $43,175(-$1,000)
Aug 6, 2026$43,175 → $44,175(+$1,000)
Aug 20, 2026$44,175 → $43,175(-$1,000)
Cheaper Explorer Active Inventory
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