Negotiation Guide
Opening Offer
$41,008
Fair Price
$42,508
Walk Away Above
$44,591
- • Recent buyers paid ~$4,032 below MSRP
- • Sitting 73 days (avg 41) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,008
Est. Invoice$43,408
Holdback (est.)$1,400
MSRP (Sticker)$46,675
Asking Price$43,675
Markup-$3,000
Est. Dealer Margin on This Car$1,668
Percentile100% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold5266
Avg Markup-$4,032
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory93 vehicles
Avg Markup (All Models)-$1,755
Avg Markup (Explorer)-$3,200
% Below MSRP100%
Avg Days to Sell49 days
Avg Sold Markup-$3,128
Price History
Jul 4, 2026$44,675 → $43,675(-$1,000)
Jul 9, 2026$43,675 → $42,675(-$1,000)
Aug 6, 2026$42,675 → $43,675(+$1,000)
Cheaper Explorer Active Inventory
Platinum FordTerrell, TX
-$4,500$37,88019d
Clement FordWentzville, MO
-$4,500$46,42019d
Kightlinger Motors, Inc.Coudersport, PA
-$4,500$46,06073d
Morlan Ford-LincolnSikeston, MO
-$4,000$44,9208d
Lithia Ford Idaho FallsIdaho Falls, ID
-$4,000$45,7758d
Auffenberg Ford North, Inc.O'Fallon, IL
-$4,000$46,37012d
Chaparral Ford, Inc.Devine, TX
-$4,000$41,52519d
Stivers FordWaukee, IA
-$4,000$45,66533d
AutoNation Ford FriscoFrisco, TX
-$4,000$39,27512d
Grapevine Ford LincolnGrapevine, TX
-$4,000$42,42012d