Deal Sheet: 2026 Explorer Active

Horne Freedom Ford · Thatcher, AZ · VIN: 1FMUK7DH1TGA60705

Negotiation Guide

Opening Offer

$37,052

Fair Price

$38,552

Walk Away Above

$40,416

• Recent buyers paid ~$3,839 below MSRP
• Sitting 74 days (avg 41) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,052

Est. Invoice$39,320

Holdback (est.)$1,268

MSRP (Sticker)$42,280

Asking Price$38,780

Markup-$3,500

Est. Dealer Margin on This Car$728

Percentile89% of inventory is priced lower

Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory40 vehicles

Avg Markup (All Models)-$1,838

Avg Markup (Explorer)-$3,000

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$1,844

Price History

Jun 13, 2026$41,280 → $40,280(-$1,000)

Jul 4, 2026$40,280 → $41,280(+$1,000)

Jul 9, 2026$41,280 → $38,280(-$3,000)

Aug 6, 2026$38,280 → $39,280(+$1,000)

Aug 20, 2026$39,280 → $38,780(-$500)

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