Deal Sheet: 2026 Explorer Active

Kearny Mesa Ford · San Diego, CA · VIN: 1FMUK7DH1TGA30104

Negotiation Guide

Opening Offer

$41,555

Fair Price

$43,055

Walk Away Above

$45,165

• Recent buyers paid ~$3,839 below MSRP
• Sitting 74 days (avg 41) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$42,548

Est. Invoice$43,966

Holdback (est.)$1,418

MSRP (Sticker)$47,275

Asking Price$43,275

Markup-$4,000

Est. Dealer Margin on This Car$728

Percentile5% of inventory is priced lower

Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory161 vehicles

Avg Markup (All Models)-$2,444

Avg Markup (Explorer)-$4,000

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,837

Price History

Jul 4, 2026$45,275 → $44,275(-$1,000)

Jul 9, 2026$44,275 → $43,275(-$1,000)

Aug 6, 2026$43,275 → $44,275(+$1,000)

Aug 20, 2026$44,275 → $43,275(-$1,000)

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