Deal Sheet: 2026 Explorer Active

Chula Vista Ford · Chula Vista, CA · VIN: 1FMUK7DH0TGB96940

Negotiation Guide

Opening Offer

$40,742

Fair Price

$42,242

Walk Away Above

$44,311

• Recent buyers paid ~$3,839 below MSRP
• Sitting 74 days (avg 41) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$41,742

Est. Invoice$43,133

Holdback (est.)$1,391

MSRP (Sticker)$46,380

Asking Price$42,380

Markup-$4,000

Est. Dealer Margin on This Car$638

Percentile5% of inventory is priced lower

Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory157 vehicles

Avg Markup (All Models)-$2,709

Avg Markup (Explorer)-$4,000

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$1,628

Price History

Jul 4, 2026$44,380 → $43,380(-$1,000)

Jul 9, 2026$43,380 → $42,380(-$1,000)

Aug 6, 2026$42,380 → $43,380(+$1,000)

Aug 20, 2026$43,380 → $42,380(-$1,000)

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