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Deal Sheet: 2026 Explorer Active
Swainsboro Ford · Swainsboro, GA · VIN: 1FMUK7DH0TGB74680
Negotiation Guide
Opening Offer
$37,813
Fair Price
$39,313
Walk Away Above
$41,219
- • Recent buyers paid ~$4,032 below MSRP
- • Sitting 73 days (avg 41) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$38,813
Est. Invoice$40,106
Holdback (est.)$1,294
MSRP (Sticker)$43,125
Asking Price$39,625
Markup-$3,500
Est. Dealer Margin on This Car$813
Percentile43% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold5266
Avg Markup-$4,032
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory44 vehicles
Avg Markup (All Models)-$1,858
Avg Markup (Explorer)-$3,214
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,629
Price History
Jul 9, 2026$42,125 → $39,125(-$3,000)
Aug 6, 2026$39,125 → $40,125(+$1,000)
Aug 15, 2026$40,125 → $39,625(-$500)
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