Negotiation Guide
Opening Offer
$40,243
Fair Price
$41,743
Walk Away Above
$43,784
- • Recent buyers paid ~$3,839 below MSRP
- • Sitting 74 days (avg 41) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$41,243
Est. Invoice$42,617
Holdback (est.)$1,375
MSRP (Sticker)$45,825
Asking Price$41,825
Markup-$4,000
Est. Dealer Margin on This Car$583
Percentile5% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold6571
Avg Markup-$3,839
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory274 vehicles
Avg Markup (All Models)-$2,629
Avg Markup (Explorer)-$3,929
% Below MSRP98%
Avg Days to Sell39 days
Avg Sold Markup-$1,695
Price History
Jul 4, 2026$43,825 → $42,825(-$1,000)
Jul 9, 2026$42,825 → $41,825(-$1,000)
Aug 6, 2026$41,825 → $42,825(+$1,000)
Aug 20, 2026$42,825 → $41,825(-$1,000)
Cheaper Explorer Active Inventory
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-$4,000$41,68510d
South Bay Ford LincolnHawthorne, CA
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Galpin FordNorth Hills, CA
-$4,000$42,72510d
Lithia Ford Idaho FallsIdaho Falls, ID
-$4,000$45,77510d
Honolulu FordHonolulu, HI
-$4,000$38,38010d
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South Bay Ford LincolnHawthorne, CA
-$4,000$41,52513d