Deal Sheet: 2027 Expedition Platinum

Ronnie Watkins Ford · Gadsden, AL · VIN: 1FMJU1MG6VEA02735

Negotiation Guide

Opening Offer

$86,349

Fair Price

$87,849

Walk Away Above

$88,127

• Recent buyers paid ~$33 below MSRP
• Sitting 35 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$79,565

Est. Invoice$82,217

Holdback (est.)$2,652

MSRP (Sticker)$88,405

Asking Price$88,405

Markup$0

Est. Dealer Margin on This Car$8,841

Percentile100% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold1470

Avg Markup-$33

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell22 days

Dealer Profile

Inventory111 vehicles

Avg Markup (All Models)-$2,437

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$943

Cheaper Expedition Platinum Inventory

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-$2,000$84,20540d

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-$2,000$84,38540d

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Metro Ford of OKCOklahoma City, OK

-$2,000$90,94040d

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-$2,000$83,23040d

Clay Cooley FordArlington, TX

-$2,000$90,01040d

Bill Knight Ford of StillwaterStillwater, OK

-$2,000$88,49040d

Fairway Ford HendersonHenderson, TX

-$2,000$82,27040d