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Deal Sheet: 2026 Expedition Platinum
Sunrise Ford of North Hollywood · North Hollywood, CA · VIN: 1FMJU1MG4TEA50408
Negotiation Guide
Opening Offer
$83,124
Fair Price
$84,624
Walk Away Above
$84,987
- • Recent buyers paid ~$164 below MSRP
- • Sitting 68 days (avg 41) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$76,815
Est. Invoice$79,376
Holdback (est.)$2,561
MSRP (Sticker)$85,350
Asking Price$84,850
Markup-$500
Est. Dealer Margin on This Car$8,035
Percentile17% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold1027
Avg Markup-$164
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory279 vehicles
Avg Markup (All Models)-$2,364
Avg Markup (Expedition)-$500
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,798
Price History
Aug 20, 2026$85,350 → $84,850(-$500)
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