Deal Sheet: 2026 Expedition Platinum

Kent Parsons Ford · Martinsburg, WV · VIN: 1FMJU1M87TEA27259

Negotiation Guide

Opening Offer

$79,594

Fair Price

$81,094

Walk Away Above

$81,577

• Recent buyers paid ~$33 below MSRP
• Sitting 47 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$73,854

Est. Invoice$76,316

Holdback (est.)$2,462

MSRP (Sticker)$82,060

Asking Price$82,060

Markup$0

Est. Dealer Margin on This Car$8,206

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1470

Avg Markup-$33

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell22 days

Dealer Profile

Inventory100 vehicles

Avg Markup (All Models)-$1,570

Avg Markup (Expedition)$0

% Below MSRP91%

Avg Days to Sell25 days

Avg Sold Markup-$744

Cheaper Expedition Platinum Inventory

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-$2,000$84,20540d

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-$2,000$84,38540d

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-$2,000$90,94040d

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-$2,000$83,23040d

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-$2,000$88,49040d

Fairway Ford HendersonHenderson, TX

-$2,000$82,27040d