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Deal Sheet: 2026 Expedition Platinum
Priority Ford Norfolk · Norfolk, VA · VIN: 1FMJU1M85TEA13473
Negotiation Guide
Opening Offer
$79,512
Fair Price
$81,012
Walk Away Above
$81,434
- • Recent buyers paid ~$164 below MSRP
- • Sitting 75 days (avg 41) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$73,670
Est. Invoice$76,125
Holdback (est.)$2,456
MSRP (Sticker)$81,855
Asking Price$81,355
Markup-$500
Est. Dealer Margin on This Car$7,686
Percentile17% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold1027
Avg Markup-$164
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory120 vehicles
Avg Markup (All Models)-$1,896
Avg Markup (Expedition)-$333
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$988
Price History
Aug 20, 2026$81,855 → $81,355(-$500)
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