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Deal Sheet: 2026 Expedition Platinum
Group 1 Ford of Rockwall · Rockwall, TX · VIN: 1FMJU1M84TEA03565
Negotiation Guide
Opening Offer
$79,813
Fair Price
$81,313
Walk Away Above
$81,684
- • Recent buyers paid ~$33 below MSRP
- • Sitting 41 days (avg 22) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$73,850
Est. Invoice$76,311
Holdback (est.)$2,462
MSRP (Sticker)$82,055
Asking Price$81,555
Markup-$500
Est. Dealer Margin on This Car$7,706
Percentile21% of inventory is priced lower
Days on Lot41 days
What Others Paid (Last 30 Days)
Cars Sold1470
Avg Markup-$33
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell22 days
Dealer Profile
Inventory352 vehicles
Avg Markup (All Models)-$2,740
Avg Markup (Expedition)-$339
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,203
Price History
Jul 9, 2026$82,055 → $81,555(-$500)
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