Deal Sheet: 2026 Expedition Platinum

Zeigler Ford of Plainwell · Plainwell, MI · VIN: 1FMJU1M83TEA11138

Negotiation Guide

Opening Offer

$79,811

Fair Price

$81,311

Walk Away Above

$81,663

• Recent buyers paid ~$33 below MSRP
• Sitting 40 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$73,814

Est. Invoice$76,274

Holdback (est.)$2,460

MSRP (Sticker)$82,015

Asking Price$82,015

Markup$0

Est. Dealer Margin on This Car$8,202

Percentile100% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold1470

Avg Markup-$33

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell22 days

Dealer Profile

Inventory101 vehicles

Avg Markup (All Models)-$3,332

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,225

Cheaper Expedition Platinum Inventory

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-$2,000$84,20540d

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-$2,000$84,38540d

Hunt Ford IncFranklin, KY

-$2,000$84,22547d

Group 1 Ford of ShreveportShreveport, LA

-$2,000$83,23040d

Shetler-Corley Motors, LimitedCrowley, LA

-$2,000$83,23040d

Metro Ford of OKCOklahoma City, OK

-$2,000$90,94040d

Pennyrile FordHopkinsville, KY

-$2,000$83,23040d

Clay Cooley FordArlington, TX

-$2,000$90,01040d

Bill Knight Ford of StillwaterStillwater, OK

-$2,000$88,49040d

Fairway Ford HendersonHenderson, TX

-$2,000$82,27040d