Deal Sheet: 2027 Expedition Platinum

Cocoa Ford · Cocoa, FL · VIN: 1FMJU1M81VEA09181

Negotiation Guide

Opening Offer

$75,307

Fair Price

$76,807

Walk Away Above

$76,823

• Recent buyers paid ~$33 below MSRP

Price Breakdown

Est. Dealer Cost$69,156

Est. Invoice$71,461

Holdback (est.)$2,305

MSRP (Sticker)$76,840

Asking Price$76,840

Markup$0

Est. Dealer Margin on This Car$7,684

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1470

Avg Markup-$33

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell22 days

Dealer Profile

Inventory105 vehicles

Avg Markup (All Models)-$2,455

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$1,316

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