Deal Sheet: 2027 Expedition Platinum

Mullinax Ford · Apopka, FL · VIN: 1FMJU1M81VEA00335

Negotiation Guide

Opening Offer

$78,456

Fair Price

$79,956

Walk Away Above

$80,211

• Recent buyers paid ~$33 below MSRP
• Sitting 35 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$72,419

Est. Invoice$74,832

Holdback (est.)$2,414

MSRP (Sticker)$80,465

Asking Price$80,465

Markup$0

Est. Dealer Margin on This Car$8,047

Percentile100% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold1470

Avg Markup-$33

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell22 days

Dealer Profile

Inventory868 vehicles

Avg Markup (All Models)-$1,072

Avg Markup (Expedition)$0

% Below MSRP77%

Avg Days to Sell23 days

Avg Sold Markup-$266

Cheaper Expedition Platinum Inventory

Story FordStory City, IA

-$2,000$84,20540d

Northside FordSan Antonio, TX

-$2,000$84,38540d

Hunt Ford IncFranklin, KY

-$2,000$84,22547d

Group 1 Ford of ShreveportShreveport, LA

-$2,000$83,23040d

Shetler-Corley Motors, LimitedCrowley, LA

-$2,000$83,23040d

Metro Ford of OKCOklahoma City, OK

-$2,000$90,94040d

Pennyrile FordHopkinsville, KY

-$2,000$83,23040d

Clay Cooley FordArlington, TX

-$2,000$90,01040d

Bill Knight Ford of StillwaterStillwater, OK

-$2,000$88,49040d

Fairway Ford HendersonHenderson, TX

-$2,000$82,27040d