Deal Sheet: 2026 Expedition Platinum

Southwest Ford, Inc. · Weatherford, TX · VIN: 1FMJU1M81TEA39004

Negotiation Guide

Opening Offer

$74,881

Fair Price

$76,381

Walk Away Above

$76,713

• Recent buyers paid ~$33 below MSRP
• Sitting 40 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$69,341

Est. Invoice$71,652

Holdback (est.)$2,311

MSRP (Sticker)$77,045

Asking Price$76,545

Markup-$500

Est. Dealer Margin on This Car$7,205

Percentile21% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold1470

Avg Markup-$33

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell22 days

Dealer Profile

Inventory234 vehicles

Avg Markup (All Models)-$1,812

Avg Markup (Expedition)-$125

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$426

Cheaper Expedition Platinum Inventory

Story FordStory City, IA

-$2,000$84,20540d

Northside FordSan Antonio, TX

-$2,000$84,38540d

Hunt Ford IncFranklin, KY

-$2,000$84,22547d

Group 1 Ford of ShreveportShreveport, LA

-$2,000$83,23040d

Shetler-Corley Motors, LimitedCrowley, LA

-$2,000$83,23040d

Metro Ford of OKCOklahoma City, OK

-$2,000$90,94040d

Pennyrile FordHopkinsville, KY

-$2,000$83,23040d

Clay Cooley FordArlington, TX

-$2,000$90,01040d

Bill Knight Ford of StillwaterStillwater, OK

-$2,000$88,49040d

Fairway Ford HendersonHenderson, TX

-$2,000$82,27040d