Deal Sheet: 2027 Expedition Platinum

Murray Ford of Starke, Inc. · Starke, FL · VIN: 1FMJU1L8XVEA00271

Negotiation Guide

Opening Offer

$74,767

Fair Price

$76,267

Walk Away Above

$76,283

• Recent buyers paid ~$33 below MSRP

Price Breakdown

Est. Dealer Cost$68,670

Est. Invoice$70,959

Holdback (est.)$2,289

MSRP (Sticker)$76,300

Asking Price$76,300

Markup$0

Est. Dealer Margin on This Car$7,630

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1470

Avg Markup-$33

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell22 days

Dealer Profile

Inventory65 vehicles

Avg Markup (All Models)-$1,292

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$1,250

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