Deal Sheet: 2027 Expedition Platinum

Mullinax Ford · Apopka, FL · VIN: 1FMJU1L88VEA00270

Negotiation Guide

Opening Offer

$75,306

Fair Price

$76,806

Walk Away Above

$76,888

• Recent buyers paid ~$164 below MSRP

Price Breakdown

Est. Dealer Cost$69,273

Est. Invoice$71,582

Holdback (est.)$2,309

MSRP (Sticker)$76,970

Asking Price$76,970

Markup$0

Est. Dealer Margin on This Car$7,697

Percentile100% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold1027

Avg Markup-$164

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory801 vehicles

Avg Markup (All Models)-$1,124

Avg Markup (Expedition)-$141

% Below MSRP83%

Avg Days to Sell31 days

Avg Sold Markup-$564

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