Deal Sheet: 2027 Expedition Platinum

Gray-Daniels Ford · Brandon, MS · VIN: 1FMJU1L86VEA11171

Negotiation Guide

Opening Offer

$78,091

Fair Price

$79,591

Walk Away Above

$79,673

• Recent buyers paid ~$164 below MSRP

Price Breakdown

Est. Dealer Cost$71,780

Est. Invoice$74,172

Holdback (est.)$2,393

MSRP (Sticker)$79,755

Asking Price$79,755

Markup$0

Est. Dealer Margin on This Car$7,976

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1027

Avg Markup-$164

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory481 vehicles

Avg Markup (All Models)-$823

Avg Markup (Expedition)-$130

% Below MSRP84%

Avg Days to Sell36 days

Avg Sold Markup-$1,236

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