Deal Sheet: 2027 Expedition Platinum

Gray-Daniels Ford · Brandon, MS · VIN: 1FMJU1L86VEA10246

Negotiation Guide

Opening Offer

$77,596

Fair Price

$79,096

Walk Away Above

$79,178

• Recent buyers paid ~$164 below MSRP

Price Breakdown

Est. Dealer Cost$71,334

Est. Invoice$73,712

Holdback (est.)$2,378

MSRP (Sticker)$79,260

Asking Price$79,260

Markup$0

Est. Dealer Margin on This Car$7,926

Percentile100% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold1027

Avg Markup-$164

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory481 vehicles

Avg Markup (All Models)-$823

Avg Markup (Expedition)-$130

% Below MSRP84%

Avg Days to Sell36 days

Avg Sold Markup-$1,236

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