Deal Sheet: 2027 Expedition Platinum

Coggin Ford · Jacksonville, FL · VIN: 1FMJU1L85VEA02879

Negotiation Guide

Opening Offer

$71,728

Fair Price

$73,228

Walk Away Above

$75,984

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$70,866

Est. Invoice$73,228

Holdback$2,362

MSRP (Sticker)$78,740

Asking Price$78,740

Markup$0

Dealer Margin on This Car$7,874

Percentile100% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold387

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory92 vehicles

Avg Markup (All Models)-$538

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell14 days

Avg Sold Markup-$930

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