Deal Sheet: 2027 Expedition Platinum

Coggin Ford · Jacksonville, FL · VIN: 1FMJU1L85VEA02879

Negotiation Guide

Opening Offer

$76,653

Fair Price

$78,153

Walk Away Above

$78,447

• Recent buyers paid ~$164 below MSRP
• Sitting 63 days (avg 41) — extra leverage

Price Breakdown

Est. Dealer Cost$70,866

Est. Invoice$73,228

Holdback (est.)$2,362

MSRP (Sticker)$78,740

Asking Price$78,740

Markup$0

Est. Dealer Margin on This Car$7,874

Percentile100% of inventory is priced lower

Days on Lot63 days

What Others Paid (Last 30 Days)

Cars Sold1027

Avg Markup-$164

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory162 vehicles

Avg Markup (All Models)-$2,029

Avg Markup (Expedition)-$167

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,899

Cheaper Expedition Platinum Inventory

Stearns Ford, Inc.Burlington, NC

-$1,500$82,48568d

Watertown Ford, Inc.Watertown, MA

-$1,500$88,99075d

Alamo FordAlamogordo, NM

-$1,500$83,23068d

Monarch FordExeter, CA

-$1,500$89,48568d

High Desert FordVictorville, CA

-$1,500$78,75568d

Ken Grody Ford - RedlandsRedlands, CA

-$1,500$89,90568d

Andy Mohr Ford, Inc.Plainfield, IN

-$1,500$82,49068d

Chiefland FordChiefland, FL

-$1,500$82,21568d

Victor Ford IncWauconda, IL

-$1,500$83,73068d

Huntley FordHuntley, IL

-$1,500$84,22568d