Deal Sheet: 2027 Expedition Platinum

Gray-Daniels Ford · Brandon, MS · VIN: 1FMJU1L83VEA12956

Negotiation Guide

Opening Offer

$77,111

Fair Price

$78,611

Walk Away Above

$78,693

• Recent buyers paid ~$164 below MSRP

Price Breakdown

Est. Dealer Cost$70,898

Est. Invoice$73,261

Holdback (est.)$2,363

MSRP (Sticker)$78,775

Asking Price$78,775

Markup$0

Est. Dealer Margin on This Car$7,878

Percentile100% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold1027

Avg Markup-$164

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory481 vehicles

Avg Markup (All Models)-$823

Avg Markup (Expedition)-$130

% Below MSRP84%

Avg Days to Sell36 days

Avg Sold Markup-$1,236

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