Deal Sheet: 2027 Expedition Active

Dutch Miller Ford of Ashland · Ashland, KY · VIN: 1FMJU1J8XVEA08423

Negotiation Guide

Opening Offer

$70,362

Fair Price

$71,862

Walk Away Above

$71,894

• Recent buyers paid ~$63 below MSRP

Price Breakdown

Est. Dealer Cost$64,733

Est. Invoice$66,890

Holdback (est.)$2,158

MSRP (Sticker)$71,925

Asking Price$71,925

Markup$0

Est. Dealer Margin on This Car$7,193

Percentile100% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold1089

Avg Markup-$63

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory68 vehicles

Avg Markup (All Models)-$1,515

Avg Markup (Expedition)-$500

% Below MSRP88%

Avg Days to Sell23 days

Avg Sold Markup-$719

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