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Deal Sheet: 2026 Expedition Active
Confidence Ford of Norman · Norman, OK · VIN: 1FMJU1J8XTEA51415
Negotiation Guide
Opening Offer
$70,724
Fair Price
$72,224
Walk Away Above
$72,524
- • Recent buyers paid ~$63 below MSRP
- • Sitting 40 days (avg 23) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$65,543
Est. Invoice$67,727
Holdback (est.)$2,185
MSRP (Sticker)$72,825
Asking Price$72,325
Markup-$500
Est. Dealer Margin on This Car$6,783
Percentile37% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold1089
Avg Markup-$63
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell23 days
Dealer Profile
Inventory203 vehicles
Avg Markup (All Models)-$2,813
Avg Markup (Expedition)-$250
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$978
Price History
Jul 9, 2026$72,825 → $72,325(-$500)
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