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Deal Sheet: 2026 Expedition Active
ALM Ford Marietta · Marietta, GA · VIN: 1FMJU1J8XTEA18964
Negotiation Guide
Opening Offer
$70,776
Fair Price
$72,276
Walk Away Above
$72,670
- • Recent buyers paid ~$328 below MSRP
- • Sitting 75 days (avg 46) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$65,759
Est. Invoice$67,950
Holdback (est.)$2,192
MSRP (Sticker)$73,065
Asking Price$72,565
Markup-$500
Est. Dealer Margin on This Car$6,807
Percentile22% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold787
Avg Markup-$328
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory274 vehicles
Avg Markup (All Models)-$2,215
Avg Markup (Expedition)-$179
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,441
Price History
Aug 20, 2026$73,065 → $72,565(-$500)
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