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Deal Sheet: 2026 Expedition Active
Jim Ellis Ford Sandy Springs · Atlanta, GA · VIN: 1FMJU1J8XTEA17233
Negotiation Guide
Opening Offer
$71,397
Fair Price
$72,897
Walk Away Above
$73,293
- • Recent buyers paid ~$328 below MSRP
- • Sitting 75 days (avg 46) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,321
Est. Invoice$68,532
Holdback (est.)$2,211
MSRP (Sticker)$73,690
Asking Price$73,190
Markup-$500
Est. Dealer Margin on This Car$6,869
Percentile22% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold787
Avg Markup-$328
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell46 days
Dealer Profile
Inventory177 vehicles
Avg Markup (All Models)-$1,949
Avg Markup (Expedition)-$115
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$2,035
Price History
Aug 20, 2026$73,690 → $73,190(-$500)
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