Deal Sheet: 2026 Expedition Active

Zeigler Ford of Plainwell · Plainwell, MI · VIN: 1FMJU1J89TEA48005

Negotiation Guide

Opening Offer

$71,265

Fair Price

$72,765

Walk Away Above

$73,067

• Recent buyers paid ~$63 below MSRP
• Sitting 40 days (avg 23) — extra leverage

Price Breakdown

Est. Dealer Cost$66,033

Est. Invoice$68,234

Holdback (est.)$2,201

MSRP (Sticker)$73,370

Asking Price$73,370

Markup$0

Est. Dealer Margin on This Car$7,337

Percentile100% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold1089

Avg Markup-$63

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory101 vehicles

Avg Markup (All Models)-$3,332

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,225

Cheaper Expedition Active Inventory

Billy Wood FordJena, LA

-$2,000$67,84040d

LUV FordHenryetta, OK

-$2,000$71,62540d

Toliver Ford of MineolaMineola, TX

-$2,000$67,34540d

Claude DeBeaux, Inc.Vivian, LA

-$2,000$72,13540d

Cavender Grande FordSan Antonio, TX

-$2,000$72,78040d

Griffith Ford, Inc.Uvalde, TX

-$2,000$68,03040d

Terrebonne FordHouma, LA

-$2,000$71,58540d

Gulf Coast FordAngleton, TX

-$2,000$68,33540d

Yaklin FordRichwood, TX

-$2,000$67,34540d

George Kell FordNewport, AR

-$2,000$68,34040d