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Deal Sheet: 2025 Expedition Active
Gordie Boucher Ford of West Bend · West Bend, WI · VIN: 1FMJU1J89SEA66535
This Is Already a Great Deal
Opening Offer
$69,743
Asking Price
$71,900
Max Price
$71,900
- • Recent buyers paid ~$63 below MSRP
- • Sitting 40 days (avg 23) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $895 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$66,060
Est. Invoice$68,262
Holdback (est.)$2,202
MSRP (Sticker)$73,400
Asking Price$71,900
Markup-$1,500
Est. Dealer Margin on This Car$5,840
Percentile6% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold1089
Avg Markup-$63
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell23 days
Dealer Profile
Inventory143 vehicles
Avg Markup (All Models)-$1,776
Avg Markup (Expedition)-$214
% Below MSRP91%
Avg Days to Sell21 days
Avg Sold Markup-$900
Price History
Jul 9, 2026$73,400 → $71,900(-$1,500)
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