Deal Sheet: 2027 Expedition Active

Reineke Ford of Lima · Lima, OH · VIN: 1FMJU1J88VEA01597

Negotiation Guide

Opening Offer

$71,517

Fair Price

$73,017

Walk Away Above

$73,049

• Recent buyers paid ~$63 below MSRP

Price Breakdown

Est. Dealer Cost$65,772

Est. Invoice$67,964

Holdback (est.)$2,192

MSRP (Sticker)$73,080

Asking Price$73,080

Markup$0

Est. Dealer Margin on This Car$7,308

Percentile100% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold1089

Avg Markup-$63

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory122 vehicles

Avg Markup (All Models)-$2,805

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,106

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