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Deal Sheet: 2025 Expedition Active
Ray's Ford, Inc. · Brandenburg, KY · VIN: 1FMJU1J88SEA77431
This Is Already a Great Deal
Opening Offer
$66,343
Asking Price
$68,395
Max Price
$68,395
- • Recent buyers paid ~$63 below MSRP
- • Sitting 40 days (avg 23) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $920 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$62,906
Est. Invoice$65,002
Holdback (est.)$2,097
MSRP (Sticker)$69,895
Asking Price$68,395
Markup-$1,500
Est. Dealer Margin on This Car$5,490
Percentile6% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold1089
Avg Markup-$63
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell23 days
Dealer Profile
Inventory32 vehicles
Avg Markup (All Models)-$2,000
Avg Markup (Expedition)-$750
% Below MSRP100%
Avg Days to Sell17 days
Avg Sold Markup-$1,700
Price History
Jul 9, 2026$69,895 → $68,395(-$1,500)
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