Negotiation Guide
Opening Offer
$72,327
Fair Price
$73,827
Walk Away Above
$74,133
- • Recent buyers paid ~$63 below MSRP
- • Sitting 40 days (avg 23) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,996
Est. Invoice$69,229
Holdback (est.)$2,233
MSRP (Sticker)$74,440
Asking Price$73,940
Markup-$500
Est. Dealer Margin on This Car$6,944
Percentile37% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold1089
Avg Markup-$63
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell23 days
Dealer Profile
Inventory170 vehicles
Avg Markup (All Models)-$2,941
Avg Markup (Expedition)-$200
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$1,181
Price History
Jul 9, 2026$74,440 → $73,940(-$500)
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